What is a webcast and how does it work?

A crucial aspect of the event world online that isn’t usually given the same amount of attention is webcasting. Webcasts, similar to virtual events and webinars are relatively new technologies.

The first webcasts weren’t actual streaming videos but were rather static frames that were captured by web cameras every couple of minutes. They were then broadcast on the internet.

In this blog, we will be covering webcasting services & their salient features, their working techniques, and much more.

Webcast – Everything you need to know in 2022

Technology’s advancement has changed the way businesses run their day-to-day operations. In turn, the world of business is always changing to stay ahead of the ever-changing technological advancements. While there is no sure way to anticipate future developments, however, there are some technologies that have affected the way companies function. A single well-known kind of technology changing the way businesses operate is webcast.

Webcasts are (live) streaming online of the video or audio feed of your event or meeting. Web occasions, Web lectures online seminars, virtual events, or webinar platforms can also be employed.

However, a webcast differs in comparison to a webinar online, or an online seminar because it is completely online, whereas a Webcast is the broadcasting online of an actual physical event.

Top 5 Salient Features of Webcast

Here are a few of the most well-known characteristics of webcasting platforms that will help you make the most suitable option from the pool —

Professional Quality

Webcasts can be utilized unlike interactive webinar platforms in situations where you need to raise the quality of your live event. Webcasts offer a professional, polished look to your broadcast and have a studio-like look webcasts can bring your live event to life.

Be it an online town hall conference or panel discussion, the launch of a new product, or an annual review for stakeholders.

Audience Engagement

They also provide a fantastic opportunity to engage with your guests. The majority of webcasts don’t offer that 2-way communication that you may experience at a physical event. That means you won’t watch your guests via video or listen to them through an audio link.

For a massive live event that is online, maintaining controlled two-way communications is far more efficient and engaging for the attendees. When you broadcast your event via webcast or any online webinar platform, participants can take part in polls and ask questions using a chat that is text-based.

Additionally, you can employ surveys or post-event-follows to increase engagement and take it to the next stage.


There are plenty of people who might not be in a position to attend these events in person, due to a physical impairment, personal cost of attending, or simply lack of means to travel.

Webcasting allows your event to be broadcast to anyone who has an internet connection and a smartphone.

Webinar live streaming services work in a different way but the overall motto behind both of these services is streaming of the event as per the requirement of the audience

Data & Insights

By hosting a webcast, attendees can determine who was at your event, the duration, what portions of content they were engaged with and if they asked questions, and so on and more.

This is because you will be able to identify any areas of content that could benefit from improvement.

Webcast Working- All you Need To Know

If it is on-demand or real-time, video, as well as audio transmission, requires broadcasting equipment that serves as the starting point. The hardware could be as simple as a single PC, or as complex as a huge number of servers that work together.

Alongside broadcasting hardware, it is essential to have an application that can handle user-generated transmissions. Although the primary role of hardware is to process data broadcasting in real-time the software’s role is to make sure that each user who wants to watch the broadcast receives the exact webcast that is assigned to him.

Webcasts are dependent upon the viewers’ Internet access to complete the process. Anyone who wants to participate in the event is sending an inquiry to both webcasting equipment and software.

If this request is accepted webcasting equipment and software transmit a channel virtual to attendees of the meeting. The channel will then transmit the webcast to each participant’s device via the internet.

Based on the broadcasting system, the participant can participate in the conference via a computer or a mobile phone and any device compatible with the platform.


If you’ve been wondering about what webcast is and how it functions and how it works, you now are aware. Webcasting can help any nation to reach a greater audience. They are slightly different from the online webinar platforms out there. The technology can break down barriers which been in the past, making the process of reaching out to large audiences in a short time difficult. Costs of travel and time are made easier with the use of webcasting.

Webcasts are rapidly growing in popularity. A study from Frost & Sullivan predicts a future growth rate that is likely to increase in the next few years.

Additionally, webcasts have proved themselves to an efficient and economical communication tools. Webcasts can help cut down on accommodation and travel expenses, increase your reach for meetings and occasions, and help in the preservation of information.

This is the reason why a growing number of businesses are opting to collaborate using Company Webcast.