How to Nail SMS Marketing: The Dos and Don’ts

SMS marketing, or texting as it was known to many of us growing up, has grown up with us and remains one of the most effective ways to reach your customers and prospects through the channel they use more than any other: their smartphones. However, texting doesn’t come without its fair share of challenges, so here are some dos and don’ts when it comes to making sure your text marketing campaign is as successful as possible.

Why you should use SMS marketing

There are a lot of reasons to use SMS marketing. For one, it’s a great way to reach a wide audience with your message. It’s also relatively inexpensive, and you can easily track your results. Plus, people are generally more likely to read a text than an email.

Still, there are also some reasons why you shouldn’t use SMS marketing. It can be complicated if you’re using third-party services to manage your texts, for example. If you don’t offer any discounts or unique value propositions in your message, people will just see it as spam. Also, since texts have a maximum length of 160 characters, it takes creativity (and a lot of messages) to build an ongoing dialog with your audience.

SMS text messaging – Last Paragraph: Keep these dos and don’ts in mind as you set up and execute your next campaign. And feel free to let us know how things go!

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What your messaging should say

Assuming you have the green light to text your customers, here are a few dos and don’ts to help you make the most of SMS marketing.

Do be relevant. Sending your customers content they don’t want is a surefire way to annoy them and quickly lose their trust. Do make sure you get permission before sending a customer an automated message, whether it’s for offers or regular texts. It should go without saying that always double-check that you’re using your company name in any messaging service, rather than sending from your personal cell phone number. Don’t spam! This is a cardinal sin of marketing—and can get you blocked by major carriers like AT&T, T-Mobile, or Verizon if you do it too much.

How often you should message

When it comes to SMS marketing, there is no one-size-fits-all answer for how often you should message your customers. It depends on your industry, your product, and your audience. However, there are some general guidelines you can follow.

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What your messages should look like

Your messages should be clear, concise, and to the point. Keep them under 160 characters so they’re easy to read and digest. Use descriptive language that paints a picture and engages the senses. Be sure to proofread your messages before sending them out!

Who should receive your messages

When it comes to deciding who should receive your messages, consider segmenting your list into different groups. This could be based on demographics like age, gender, or location. You could also segment your list based on interests or past purchase history. By doing this, you can ensure that each person on your list is receiving relevant and targeted content.

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