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The CEO of Triller has responded to the recent controversy by affirming that the company has not increased its user counts. The CEO further states that Triller has a strategy for monetizing its users and that the company should be valued at 10 billion. But is Triller really merit this kind of valuation?
Triller CEO says the company has never ever inflated its customer numbers.
Triller Chairman Mike Lu has responded to the recent controversy over the company’s user figures by saying that the company has never overstated these numbers. Triller’s CEO is a veteran music industry executive who previously worked at Gree International. According to Triller, the main goal is monetization, not figures.
In the press release Triller, it stated the company had 50 million users per month, an investigation revealed that the company has around 25 million active users. Triller plans to go public in the coming year and is likely to be required to reveal the number of people who use its website. It’s not known the number of users who actually utilize Triller.
Triller is also in competition with TikTok which was accused by some of inflating the number of users to increase revenues. Both businesses are under pressure to close all of their U.S. operations by the end of March or in April. Although Triller’s profits are impressive the management of the company has been accused of preventing payments to its music publishers. The company has been able to deny any wrongdoing and is currently working on signing a new contract with UMG.
The company’s CEO claims that it does not overstate user numbers, and has an established business model. The company has received $37.5 million in the capital. Although it’s difficult to sell ads on Instagram and other platforms, it is Triller’s CrossHype marketing platform has proved to be an extremely lucrative business for companies. The advertising department of the company is led by Bonin Bough who was hired as Chief Growth Officer in the month of March.
Triller is expected to be worth around $10 billion.
Triller is a video-short form application and is a competitor to TikTok. Triller is said to have increased the number of users it has by millions. However, the company did not deny this. They claim that they are currently negotiating for a new contract in conjunction with Universal Music Group. A spokesperson for the company declined to discuss Triller’s monthly active users.
The competitive landscape of a company
Triller is a mobile application that allows users to publish and share their content with the world. It’s popular with stars and is available on iOS as well as Android devices. The company has recently raised $30 million in capital and has already gained many followers. Users can stream videos directly to the accounts on their social media. Analyzing the competitive landscape helps businesses to gain an edge over their competitors and develop counter strategies to counter potential threats.
A competitive landscape study is a methodical means to identify your competition. While it can be lengthy, it could provide important advantages. One of the benefits is that it permits you to analyze your competition in a systematic way and helps you devise strategies to counter them.