7 Benefits of Using an Online Slideshow Creator on Your Website
The increasing competition in every niche business segment has made it difficult for brands to acquire and retain new customers consistently. If you, too, are feeling this heat, you must appreciate the important role of innovative business promotion strategies in capturing the attention of qualified leads.
In this context, online slideshows embedded in your website can work wonders by facilitating a higher conversion rate of organic traffic flowing into your portal. If you are thinking about how slideshows make this possible and pack a punch in your marketing plan, the section below will offer you relevant insights.
Advantages of Using Online Slideshows on Your Website
Slideshows are really effective in making a good impression of your brand on first-time website visitors. Furthermore, well-prepared and thoughtfully designed slideshows can significantly influence the purchasing decision of leads in favor of your brand.
In this post, you can learn about the key benefits of slideshows for your business’s growth and increase in profitability.
1. Slideshows Facilitate The Display Of All Your Offerings In One Go
If you are focusing on the top of the marketing funnel, i.e., to increase brand awareness among leads, slideshows are just made for you. With slideshows, you can
- offer visual demonstrations of all your brand’s offerings in one continuous deck,
- save the precious time of prospects by saving them the pain of having to check out multiple videos or navigate through different web pages,
- articulate your brand’s mission, vision, product range, service features, and other things through a mix of images, videos, text, charts, and audio, and
- easily update new information and discard obsolete items.
Through slideshows, you can provide a wealth of business information to leads in a visually engaging manner.
2. Slideshows Instantly Spark The Interest of Audiences With Their Aesthetics
The attention span of Gen Z is very low. If your slideshow fails to stimulate the interest of the audience within the initial few seconds, most of the leads will abandon viewing slides and jump onto your rival website.
There are good slideshow maker software options available so creating visually appealing slides is easy. The attractive design of the slides will help keep the attention of the leads and keep them engaged until the end.
How does this become possible? Through different artfully designed templates offered by online slideshow makers. These make it possible to present your business in the best light for the following reasons.
- Visually seductive templates come in an array of designs and atmospherics to suit any promotion strategy.
- Templates can be tailored and tweaked to incorporate any information.
- Placeholders are provided to integrate multimedia and text elegantly in any slide.
- Show-stopper slides can be made for business promotion within minutes, even without technical know-how.
- Defining elements of your brand (logo, color palette, fonts, styles, and visual assets) can be made the recurrent theme of the template easily.
You can avail of many free templates, which will save you money if you are on a shoestring budget, and allocating the amount for business promotion becomes a tough ask. Design your promotional materials from scratch without investing significant time and energy.
3. Slideshows Engage The Attention of Targeted Prospects Better With Storytelling
As you create a slideshow online, you can benefit from the logical structure of the slides, which makes it easier to present information in a coherent and easy-to-understand manner.
The success rate of slideshows in driving conversions is high because of the following reasons.
- Business objectives and key concepts can be dwelt upon in the introduction part.
- Key points can be elaborated with rich visual cues that are easy to consume.
- Conclusions drawn and takeaway messages can be presented emphatically so audiences can relate to your call to action.
- The inclusion of relevant images, videos, and visuals can immediately align the mood of the viewer with the thematic flow of the presentation.
Howsoever dull may be the business pitch, a compelling presentation made with engaging slideshows can spice the same up. Storytelling is taken to the next level with seamless transitions and cool animations.
You can engage audiences more convincingly with slideshows, as human brains are wired to respond better to visuals. In fact, our brains process and retain visual messages 60000 times faster and better than plain text.
Your message can be conveyed strongly in fewer words, with relevant images, infographics, and videos embedded in the slides.
4. Slideshows Add Interactivity To Brand Discoverability By Prospects
Online slideshow maker helps you design slides filled with buttons and hyperlinks, which allows leads to explore your brand and its offerings the way they like. You are not dictating how they should browse information. This enhanced control over brand discoverability will certainly endear you to prospects better.
This shall translate into astonishing outcomes in the form of more subscriptions, higher sales, and better word-of-mouth promotion.
You can incorporate interactive elements in your slideshow in the following ways:
- Hyperlinks to other slides, websites, specific product pages, or online resources
- Quizzes about the audience’s preferences, expectations, aspirations, etc., with links to relevant web pages based on responses
- Questions and answers with links to the portal where you may organize Livestream shows to offer more clarity for the doubts of leads
- Narrative audios and explanatory videos linked to complex topics for which leads may want to know more
- Polls to know how the majority of viewers think about your brand or perceive it
- Hashtags for sharing on social platforms
- Product catalog-driven links to your eStore
The linear flow of information may fail to engage your leads. Be creative with the interactive elements presented by online slideshow-making software and win over leads effortlessly.
5. Slideshows Allow Optimum Visualization By Viewers
It is a challenge to present statistics and empirical facts in slideshows to showcase the superiority of your brand’s offerings and its industry trendsetter status. This is because boring stats tend to make viewers weary and impatient.
Online slideshow maker allows incorporation of data visualization charts and graphs in slides for highlighting data comparison and diagrammatic representations of complex info. You have tools at your disposal to make cosmetic changes to the charts, label data points adequately, and make a smart statement of your market position.
With data visualization, you can attract the attention of audiences and empower them to make informed decisions in your brand’s favor.
6. Slideshows Boost The SEO Score of Your Brand
Your website’s SERP (Search Engine Result Page) ranking can improve significantly with slideshows. This is because slideshows
- are easier to share on social media and through emails, and this can attract quality backlinks from different portals,
- increase the dwell time of viewers on your brand’s webpage, and
- allow the information to be presented comprehensively by blending all popular media formats which cater to the knowledge quest of viewers.
All the aforementioned signals are interpreted as the growing popularity of your website and the increasing relevance of the site’s information to visitors’ needs.
Incorporate the targeted short and long-tail keywords in the slideshow description, and rest assured that your pages shall be indexed properly by search engine crawlers.
Soon, your site will start ranking better for all your niche-specific searches on Google. This would serve to increase your brand’s visibility, popularity, and credibility.
7. Slideshows Improve Brand Recall Rate
The attention of prospects targeted by you is sought by your competitors too. Also, the senses of potential customers are inundated with an overdose of sales pitch-laden information every day.
In such circumstances, leads often forget the names of particular brands when they are ready to make purchases.
A good slideshow with its intelligent presentation of your brand’s voice etches the defining elements of your brand in the subconscious memories of viewers. When an opportune moment for buying shows up, the lead is more likely to associate the product or service with your brand.
Slideshows effectively showcase your brand’s expertise and the technical superiority of your offerings. Always include a strong call to action in your slideshow to encourage viewers to explore your brand more.
Get ready to be in the league of that 47% of brand marketers who are using slideshows to offer simplified views of complex information and win over the loyalty of customers.
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