7 UIUX Tips to Create a More User-Friendly Website
User interface and user experience (UIUX) are two concepts that go hand in hand. A good UIUX design keeps website visitors happy, helps them navigate easily, and ensures they don’t get stuck or confused along the way. In order to help you create a more user-friendly website, we’ve put together this list of UIUX tips that can be applied to any site, whether it’s an e-Commerce shop or just your personal homepage on the web.
1) The less interaction, the better
If you want your website to rank highly in search engines, you need it to be simple. Plain and simple. A website needs as few distractions from the content as possible because this is what keeps the users on your site. The less interaction, the better. If you want your website to rank highly in search engines, you need it to be simple. Plain and simple. A website needs as few distractions from the content as possible because this is what keeps the users on your site.
First, ditch anything that doesn’t serve a purpose – like flashy animations or distracting ads (these will only make them click away). Second, limit text fields – if someone has found what they’re looking for without filling out all of these questions – then good for them!
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2) Users shouldn’t have to scroll or tap unnecessarily
Scrolling or tapping unnecessarily can be frustrating and make users feel like the website is not user-friendly. Avoid placing things in unnatural areas on the screen, such as in corners or above buttons. Proper use of white space can also help break up large blocks of text that would otherwise be hard to read.
3) Use design and typography to get your message across
All too often designers get caught up in the aesthetics of the design. Though an attractive website is important, many businesses fall short on usability. If you’re designing a website and have no experience in it, you may be overlooking key components such as site navigation, page size, and page loading time. These are vital considerations for how easy your site will be to use and navigate by your users. Ultimately what sets apart a good user experience from a bad one is based on two principles: function and emotion.
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4) Let users know what they can do on each page
Menu Bar – Navigate through your site by scrolling down the menu bar at the top of the screen. Hover over icons for more information about what they represent and click on an icon for more pages.
Search Bar – Enter keywords in this field and click go or press enter on your keyboard to search for relevant content from your site’s search engine, you can also filter results by typing in certain words (e.g., Empress) in the Search bar.
5) If you have one call-to-action per page, you have too many
Your homepage is the first impression visitors have of your website, so make it count. When you create a design, think about what visitors will want when they land on your site and build an intuitive experience around that idea. What features do they need? What information are they looking for? Give them what they need right away and encourage them to explore the rest of your website if they are still looking for something else.
What’s the goal of your site?
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6) Break up long forms into multiple pages
Include as much as possible on one page and make it really easy for people to take the next step. A long-form is tedious for users, so if it is unavoidable break up the form into multiple pages and try getting some input from potential customers about what they find frustrating with these types of forms.
7) Limit the number of fields in your forms
Limit the number of fields in your forms to make it easier for users. Users are often required to input their address, email, phone number, and payment information. These pieces of information are usually required at every step of the checkout process as well as when they fill out their profile on your site. This means that many people have entered these same things over and over again and have been frustrated by having to enter this information each time.
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